Our company receives hard copies of Advertising Age—I’ve seen them lying around the office. The dead tree versions were fun to flip through, but I hadn’t really read it until today, when some co-worker left a copy …in the bathroom.
Holy crap: this weekly is tremendously informative and entertaining (and I’m not saying this with the bias of somebody working at an advertising company—much of it is not really applicable to us). AdAge provides insight on news from a different perspective, of course, with large emphasis on branding and advertising.
Let’s take a look at some of the articles from the past couple issues of AdAge, so I can convince you that this trade magazine is genuinely interesting:
- Phelps Brand, Endorsements Take a Hit - Who can resist that cute bong infographic (even if it is a bit superfluous)?
- ‘Breathtaking’ Is One Word for Purported Arnell Pepsi Doc - AdAge talking about the purportedly leaked Pepsi branding document. They have the balls to print “bullshit!”
- Why So Few Saw Miller’s 1-Second Spots - Why did some only see that High Life ad on YouTube? AdAge answers.
Google Reader just got a little bit bigger.
1 Comment