♻ Preroll, midroll, whole takeover...

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If you haven’t seen this ad, you should probably watch it on Vimeo first (not embedded here for a reason—watch): Honda Insight - Let It Shine

While it’s pretty impressive, I’m more impressed that this ad sale even happened. Did Honda approach Vimeo with Javascript and Actionscript in hand? Or did Vimeo say, “You know, for a few thousand, we can make your ad viral?”

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